China's Publishing Industry Research, Situation And Development Strategy

As the soul of a nation, culture is an important factor of promoting the economic development, which represents the civilization and development level of the nation. Publishing is a tool of cultural propagation, a symbol of cultural deposition and an important force for our socioeconomic development. Publishing industry need to reform deeply and develop quickly.In this thesis the subject-selecting background, research purpose, current research situation, theoretical tools for research, research method and process are reviewed. The characteristics of publications, the dual attributes of publishing industry and the important functions of the publishing policy in the publishing industry development are expounded. The status and policy of publishing industry in main developed countries (U.S.A.,U.K., Germany) are investigated and the current situation of domestic publishing industry is detailed analyzed. Through the above study, we can draw that the main existing problems of domestic publishing industry are small integral scale, slow development, unreasonable industry structure, inadequateness of the policy support, "dual administration" characteristics and imperfect legal system. Therefore, some strategies for the quickening publishing industry development are put forward as following: define clearly the guiding ideology and principles of the publication, determine the developing goal, deepen the reform of management system, quicken the conversion of mechanism, promote the reform of ownership system, establish the modern enterprise system, perfect and implant the industrial policy, strengthen the legal construction and extend the application of modern science and technology in publishing industry.