On The Channel Of The City Of Changsha Television Women "escape"

Chinese TV industry is in a reforming period of big adjustment andtransformation. During this period the traditional pattern has not beenbroken completely, and the new pattern has not been established yet.Chinese city television media meet with more competitions andopportunities in this reforming period. Because of the great amount of thecity TV media and the restriction form policy and regional geographicand economic situation, how to search bigger development spacebecomes the biggest problem. Under the pressure of the internationalmedia groups, the CCTV and the provincial broadcast and TV groups, thecity media are eager to break through and development.The Female Channel of Changsha TV (briefly named ChangshaFemale Channel in the following) is the first specialized TV channelnamed after the word of 'Female'. Since its operation from March 28th,1999, it is undoubtedly one focal point among Hunan press with itsunique concept.This essay portrays the big competitive background of our country'sTV industry, and analyses the way for Changsha Female Channel to breakthrough form five aspects. The first chapter is the preface of the essay.The second chapter introduces the developing history and percentsituation of Changsha Female Channel. The third chapter describes itsdeveloping difficulties and the strategy. The fourth chapter expounds theway for Changsha Female Channel to break through in details. The lastchapter is the conclusion and forecast of the essay.Form absorbing the developing strategies of Changsha FemaleChannel, the city TV media should analyze the new situation, take thenew opportunities and confront the competitions, tackle the difficulties inthe course of development, and break off the restriction form thetraditional concept, to find out a suitable way for reform anddevelopment.