| The paper consists of five parts.In introduction part, the author briefly states the research results of previous researchers, the principles of selecting the topic, the objective and appraches of the research.In the first part, based on statistics collected from 1.1953—12.2001 and its graph, the author devides the development stapes of ads in Inner Mongolia Daily (Mongolian edition),then analyzes the character of each stage.In the secound part, in order to increase the cognition about advertisements in Inner Mongolia Daily (Mongolian edition),the author analuzes the charcter of the advertisements of this newspaper from four different aspects, such as character of the ads, position of setting, manifection and Advertising Copy.In the part of《special form of commercial advertisements-ads news》, the author first elaborates thatads news is the product of tranformation from planned economy to market economy, then analyzes the manifestation and character of ads news in Inner Mongolia Daily (Mongolian edition) as well as the links between ads and ads news, ads news and paid news, ads news and news.In conclusion part, briefly restates the whole content of the paper and summarizes the problems been solved and comes up with problems that still need further research. |
PDF Full Text Request