| Increases unceasingly along with our country television channel, the competition day by day is also intense. The TV channel making brand packing, enhances own brand identity, seizes the market share. The channel VI & AI identity design is the channel comprehensive external image packing design, through to the channel exterior image edition correction, may let the audience the curiosity which brings in the feeling external design style change, simultaneously may experience the warm feelings and the sympathy which the channel intrinsic energetic idea the penetration brings. The auxiliary graph is a important element in channel packing, is the channel and the audience interacts the exchange intermediary, utilization appropriate it will promote the channel image mold. This article from the assistance graph in TV media characteristic, will have an effect and our country channel vivid aspects and so on in packing utilization present situation, future development direction to the channel brand packing has carried on the analysis elaboration to it in the television channel packing utilization. The hope may molds the help to our country channel VI & Al identity packing design development as well as the channel brand. |