Study Of Online Consumer Behavior Dynamic Test Methods

Along with the rapid development of information technology, people's production, living and way of thinking have changed tremendously, and e-commerce is rising rapidly. In this new era of information technology, the way of management and marketing have also changed and virtual management as well as network marketing promote the vigorous development of electronic commerce, which makes e-commerce consumption patterns rush into people's living and changes people's life. Therefore, thoroughly understanding the form of e-commerce consumer behavior and influencing factors can formulate the appropriate marketing strategies to obtain maximum benefit from network marketing.The purpose of this paper is, based on the classic marketing theory that the consumer behavior patterns of stimulated reaction and using four dimensions affecting consumer behavior, to analyze online consumer behavior factors and related factors' relations through the establishment of consumer behavior dynamic testing methods and tools. It helps enterprises to better understand customers' online behaviors, and gives the correct implementation of the network marketing strategy basis, so as to improve the market competitiveness of China's enterprises with theoretical support and the ability to learn from practice.This topic, breaking through the existing static methods' limitations of consumer behavior testing, establishes a dynamic testing method for the analysis of online consumer behavior, and designs a dynamic testing tool. The purpose is to dynamically collect and analyze the data of the online consumer behavior, so then to do research on online consumer behavior. This issue also uses this dynamic testing method to do empirical analysis on college students' online consumer behavior. The results showed that different online consumer behavior reflects the impact of different factors, and the extent of the effect. Through empirical research, testing methods for the dynamic accumulated practical experience, as well as Web site operators to provide more extensive marketing strategy information.