Yan'an "liberation Daily" Advertising Of Cultural Production And Dissemination

YanAn《Liberation newspaper》achieves wide behaviors in proletarian news theories and practice of part organ, but the existence of its advertisement is usually neglected by us. In fact, YanAn《Liberation newspaper》had set a special organization to manage the advertisement from the first issue. Each kind of advertisement published on the paper uninterruptedly .So we can say that the advertisement is one of the important parts of YanAn《Liberation newspaper》. YanAn《Liberation newspaper》was born in Shanxi-Gansu-Ningxia Border Region which was led by Chinese Communist part ,and experienced the Time in Anti-Japanese and the early stage of liberation war. The political and military environment and economic condition of Shanxi-Gansu-Ningxia Border Region constitutes the of social language of YanAn《Liberation newspaper》advertisementThe advertisement tradition of part organ is continued here. Under these background, YanAn《Liberation newspaper》presents some special features, for example: the advertisement looks clear and simple, be full of local color, obeys to the need of political, etc. Between1941-1945, the advertisement of the paper has made grate advantage in marketing measure and advertising skills, though it was also being a low level which relatives to those famous private papers, such as《Shenbao》.The advertisement of YanAn《Liberation newspaper》refracts the conditions of political,economy and social activities in Shanxi-Gansu-Ningxia Border Region from a special angle beside the news. It also participates in people's consuming idea in Shanxi-Gansu-Ningxia Border Region, and provides a great deal of common sense for people. The reciprocity between the advertisement and social lives is very active. The advertisement of YanAn《Liberation newspaper》is not only the mirror of social activities before 1940's, but also the stylebook to realize and study the advertisement idea of the part organ in this period.