Hunan Radio And Television Industry Development

In the opening ceremony of Seventeenth National Congress of the Communist Party, General Secretary Hu Jintao raised the culture as important as state strategy and discussed "promote socialism culture development and prosperity largely" for almost ten minutes. As an important part of culture industry, media industry is being developed to be a critical part of national economy. At the same time when TV and radio media develop its mouthpiece function, they also start to pay attention to economic benefits, and to explore industrialization and marketization. Golden Eagle Broadcasting System (GBS), located in the center of Hunan and with daring to outperform others and standing against the tide, become the leader of local TV and radio industry development. HBG not only widen TV content actively, but also make some exploration in the area of broadcasting, newspaper, network, infrastructure, and etc., which provides some latest experiences for local TV and radio industry development.The paper, with the background of third round reform of GBS and the basis of strategy management theory and industry organization theory, make a research on the development of GBS by collecting related literature information widely. The paper is divided into 4 chapters, the introduction in the first chapter mainly illustrate the reason of choosing this topic and research meaning. The second chapter analyzes the internal and the external environments of development of broadcast television industry in Hunan, including macro-environment analysis, industrial competitive environment analysis, development stages analysis, and studies the basis of the overall idea of formulating industrial development strategy. The third chapter studies the construction of development strategy of broadcast television industry in Hunan, including the whole development strategy construction as well as the domestic and the overseas development strategy constructions. According to the classification of broadcast television industry, the domestic development strategy separately studies the constructions of development strategy for content industry, advertising industry, cable TV industry and new audio-visual media industry. Meanwhile, the third chapter studies the construction of overseas development strategy of broadcast television in Hunan. It makes the beneficial exploration of developmental strategy of overseas market through the analysis of the overseas market and storage resources, and of the mode and the strategy of overseas development.The fourth chapter researches on the protective measure of Hunan Broadcasting & TV industry development. The chapter proposes detail suggestion in order to make the smooth carryout of Hunan Broadcasting & TV industry development strategy.Among the conclusion, generalizes and conclude the whole paper.