On The Survival Of The Status Quo, Mainstream Radio And Television Media Network

With the uprising of the internet, the new media competes against and merges with the traditional media like broadcasting and TV, and grows up into the information source, interacting platform and intermedia, and the new public opinion, penetrating and influencing our life. The main stream media like broadcasting and TV has to adapt to the new environment and forms the new platform which is more suitable with regard to its function, responsibility and social status. Therefore, many media platforms like the internet TV, IPTV, mobile phone TV, etc. have been exploited and owned in order to take the leading role in the development of the new media. And those have become the main power of public opinion in domestic net media, combining with the traditional media. The focus of this paper is on the way, in which the new and traditional media merges; on the environment, in which the mainstream media develops its net video and audio program; on the contradiction and shackle of it. The thesis hopes to find the origins of the problems and solve them.The mainstream media of Chinese TV are undergoing the changing and choice joyfully and painfully.