The Crisis Of The European Public Service Broadcasting

The public service broadcasters in European countries were in the leading position on the broadcasting market share until the 1990s.But in the recents decades,with the advent of private broadcasters,trends of commercialization and globalization,the advantage of the public service broadcasting was dismantled. Since then, the audience shares of public service broadcasters saw a steep decline, which has continued until today. This article demonstrated the different situation of public service broadcasters in european countries because of their dissimilarities in history,politics and economy,as well as the difficulties and challenges they are facing. In addition,this article has also approached such reasons as why the public service broadcasters are in big challenge.