New York Times Website Olympic Coverage In An Extension Of The Reported Study

Through the study of the coverage of Beijing 2008 Olympics on the New York Times website, the paper focuses on its extended news writing approach which has spread its coverage from Olympics and sports to big culture and life, as a new trend compared with traditional writing approach by international hard news media. The paper points out the feature of this writing approach and applies the sociology into the news producing process, analyzing the causes from the perspective of the newspersons, media organizations and the audience, all of which are influenced by the new technologies, especially technological evolution of media convergence. The paper probes into the hard news media's extended writing approach, both entertaining and enlightening the public, will pave the way to a well-informed public as a credible media will do in the international reporting. The paper has three perspectives of meaning, as a new trend of writing, it can be referred by domestic media; the analysis of the change of the writing mode actually reflects the change of the traditional media in combating with the influence of web media, the feature of the international media also can be reference for domestic organizer of global events to achieve better international communication effect according to different"taste"of the international media.