Computer Peripheral Series Emotional Design

With the rapid development of science and technology and the continual improvement of material life, people pay more attention to emotional product from spiritual level. This paper studies and synthesizes on three emotional design theory systems which are Dr. Norman's three levels of emotional processing theory, emotional design and people's psychological demand of design psychology, and happiness and emotional design theory. Analyze the question of fuzzy expression in emotional product design and the conclusion is drawn. Then the three design principles of emotional product design are brought out.Though the analysis of case of Yuri Ann Brown's zoo series stationery, the definition, principles and methods of series products are summarized and applied in series products design of peripheral equipment of computer.In the trend of personalization and humanization, it's obviously important to the emotional design of peripheral equipment of computer. Emotional product design does not only been considered as lovely and interesting product design, it is born for the balance between functions and human concern. This paper presented four directions of emotional design in digital products including accessible design, fine personal demand design, interesting design and experience design. Based on fuzzy mathematics theory, the emotional design of peripheral equipment of computer is evaluated in early period, so the practice can be guided then.Finally, according to the analysis of emotional design of peripheral equipment of computer before, the principle of emotional design and the methods of series product design, design practice can be well done, and play a directive role in the design of series of peripheral equipment of computer in China.