Under Normal Relational Model For Positive Interaction Between Our Government And Media Build

The relationship between the government and the media is a product of modern civilized society, and it could not arouse people's full attention in the undeveloped media era. With the gradual improvement of modern media, it has become necessary especially since the improvement of the media such as newspaper, radio, television and network in the 20th century. Based on the integrated use of communication, journalism, political science, public relations, publicity study, public opinion and related theories and methods of other disciplines, this paper systematically combs the current relationship between the government and the media in our country and the existing problems of it. According to the points of Game Theory and Control Theory, a benign interactive relationship model of Chinese government and media in the normal state is constructed, and its measures are also probed. They consist of the updating concept for the government of using media, the interaction improvement between government press spokesman and media, the promotion of the press legislation, and to bring the relationship between government and media into the legal track, deal with the relationship between Pro Bono Publico and commercial operation of the media correctly, make a clear media strategy on public interest. In the forth part,There are five parts in this thesis. The general idea of the first part raises the research background and research significance, and determines the core issue of this paper on the basis of literature review. The second part summarizes the relationship between the government and the media, and gets the similarities between the government and the media through analyzing the values, which lay a necessary foundation for the establishment of the benign interactive relationship between the government and the media. In the third part, the author analyzes the current relationship between the government and the media in our country, and points out the reasons of the status quo, the key point is devoid of the benign interactive relationship between the government and the media. The general idea of the forth part expounds the relationship between the government and the media in the western countries, and sums up the relationship which is interactive and referential. In the fifth part, based on Chinese national conditions, the author focuses on settling the problems presented above and the relationship between the government and the media in the western countries, gives the necessity and feasibility of establishing the benign interactive relationship between the government and the media in the normal state. Then the benign interactive relationship model of Chinese government and media in the normal state is constructed. Besides, the theoretical basis and the constructing measures of the model and its features are systemically illustrated. In the conclusion part, the establishment of the benign interactive relationship model of Chinese government and media in the normal state is forecasted.