Inner Mongolia, Radio And Television Broadcasting Research

Inner Mongolia Autonomous Region was founded in May 1^st, 1947. During its 60 years Inner Mongolia Autonomous Region has a great improvement under the leadership of central government, not only in the development of the regional politics, economy and culture, but also in the people's living standards with excellent changes. All these development and changes actually mirrored the development of the local media which was weak and simple in the past but now strong and versatile.Also, 57 years development of broadcasting and 38 years development of TV can roughly reflect the construction of the Inner Mongolia Autonomous Region. On the one hand, they have improved their hardware equipment; on the other hand, the "software construction", such as the production of programs, education, research and the ability of emcee, etc., is also rapidly improved. All these can help to show us an entire and wide Inner Mongolia. No matter how Inner Mongolia Broadcasting & TV has better development than other autonomous regions, however, it truly has a long distance with Beijing, Shanghai, Hunan, etc., where the Broadcasting & TV are highly mature.Hence, it is necessary to make a summary of Inner Mongolia Broadcasting & TV in order to set up its future plans, give advises, and give experiences to other autonomous regions to develop their own Broadcasting & TV.By using investigation, case analysis, contrast analysis, the thesis discusses the history, characteristics, current situation of Inner Mongolia Broadcasting & TV. The thesis also compares the current situation between Inner Mongolia and mainland, and analyses the existing problems in developing future and how to cope with them. Inner Mongolia should apply the distinctive and concrete methods according to its particular geographic situation: Satellite Radio & TV establish the media group, carry out running, expand capital scale, improve management system and build program brand; Provincial capital and mainly cities' Radio & TV develop digital mode, satisfying people's different needs on living standards; countryside mostly focus on agricultural transmission, produce or import good agricultural programs, broadcast the new countryside's building policy and help farmers improve their production and living standards; the cities mainly develop TV broadcasting and the countryside mainly develop Radio broadcasting; Radio and TV build more of their media websites, encouraging the influence of Radio & TV on internet.