Study Of The Mainland Of China Men's Fashion Magazine

With further segmentations of the media market and the huge successes of female magazine in both fame and fortune from the beginning of the 90's, China magazine market had started to accept and pay more attention.The prosperity of public media, the sustainable development of economic, the changes of consumerism, and all the facts had been provided advanced space for male fashion magazine to survive in the main land. As an member of the fashion magazine business, main land's male fashion magazine also has numerous peculiarities to express itself, such as fashion symbolization, body commercialization rubbed up with male temperament, and circumjacent service and products after commercial marketing. In the mean time, even under the mixing 'imported' and commercialized circumstances, main land's male magazine has successfully built up a 'male world' that differ from the traditional male image by using attractive cover, entertaining methods, massive pictures and rich topics. The brand new modern temperament it shows and the consumption values of new age it leads all begin to affect not only middle class consumer but more. And male fashion magazine is a boost in the benign changes of its way of life.On the other hand, the age of consumption has been given more attention and development to Feminism. Main land male fashion magazine has played an important role in this historical step. It not only help changing the traditional rigid female image, but also give massive discussion space to female, that equally participate the social service and living with male.Generally speaking, main land male fashion magazine is still in its step of searching by putting into the global media operation background. Although it has made huge progress, but still got problems like positioning the audience, contents programming, commercial publication, market directing and etc. There are also facts that need to be researched and solved, such as the consumption overflow caused by promoting luxury misleading consuming concepts, and unreliable contents from advertising income. But by the accelerating from federal policy and china magazine market, right handling of market, media and audience information, specifying its own style and system step by step, and seeking the business spirit of fashion concepts coincide the reality, main land male fashion magazine still has an affirmative develop prospect.