Development Of The Business Models Of Chinese Social Networking Site (sns)

SNS(Social Network Sites) is an internet platform for people to communicate with each other. SNS originated from the United States and now it is very popular around the world.Two famous social network sites in USA are Facebook and MySpace.There are over hundreds of millions registerd users around the world.During the first few years, SNS in China didn't develop fastly until the grate developments of RenRen.com(used to be XiaoNei.com) and kaixin001.com.It made SNS market very prosperous around the country.SNS has gradually entered the mainstream culture and even changed people's ways of behaviour. No matter its business value or entertaining value,SNS's value has become prominent day by day. So, studying SNS is very important.The essay is a detailed study of the development of social network sites' business model in China.Though carefull analysis of three famous social network sites(facebook,renren.com,and kaixin001.com),according to social network sites' current situations in China, it comes up with a conclusion that the most important thing for SNS development is how to attract users,how to avoid the loss of users, and how to make a profit;while the exact market positioning,products' innovation and clear profit ways are the key of the key. At the same time, the essay finds that there are some problems about the development of SNS in China,like copying other sites,great loss of users,no clear profit ways,etc.The essay proposes some developing strategies suggestions to solve the problems above.That is trying to find the differentiated marketing strategy without following others, open app platforms, make different products, find creative profit ways,etc.It also points out that the development direction of SNS in China is local,mobile and e-commerce.The essay follows the latest SNS developing news,in order to reflect the real problems, and strengthen the practical significance.It is also an complementary part for the previous studies.Hopefully,the essay can be helpful for the development of SNS in China.