Sns Site In China

International network in China has stepped into the socialized stage through commercialized stage from the initiation stage since 2005. With the maturation of the Web2.0 technique, the interactive Internet application characterized with "user's creation, content sharing, opinion interaction" has appeared. One of the most outstanding network is SNS website. By 2009 we have nearly 90% of the network consumers using or are about to use SNS service, which proves the great interest in SNS website.SNS is the abbreviation for Social Network Service. SNS website is established with the Six Separation Degrees theory. It is a website on social association, the core of which is user's interaction. SNS website could satisfy user's need for social association by offering varieties of platforms or tools for establishing or maintaining people's relationship.This thesis is committed to the explanatory initial study on the Chinese SNS website development, with the guidelines of the theory of the historical communication science. We put SNS website in the environment of the network's development and China's specified network culture. Through this thesis, we can have a full understanding of SNS network, like the further study on the concept, the type, as well as the features of SNS. Then, we can extract the social and commercial value of the SNS.This thesis also makes a systematic analysis on the current development of Chinese SNS website, which is helpful for us to understand the development history, the competition situation, the difficulties and the bottleneck of the SNS website. In order to make a sustainable development for the SNS website, we should pay much attention to the study on the operation pattern of it, including consumer's operation and commercial operation.At the basis of the study above, the thesis will discuss the marketing and profit pattern of the SNS website, at terms of attraction and stuck to the consumers operation model, with the starting point on "establishing and maintaining consumer's relations" and "the transformation from the consumer's relation recourses to website value resources, and with the core of the consumer's relations. I hope this thesis can be helpful to Chinese SNS website's development.