Building, Mall Customer Management System Based On Decision Tree

While almost all businesses believe that the customer information have great value and the customer information have been regarded as an important business resources,most enterprises are still lack of effective management in fact.Xi'an Hongda Stores Research Report have shown that the current customer information management have many problems in collecting and storing customer data:a lot of potential customers are ignored because of simple record relied on manual method;the customer information are updated slowly only depended on the memory of salesman and further more, the customer information management does not play the role of promotion market growth.How to effectively solve the above issues and relize the sustained and effective use of corporate customer information have been become an important issue at the stores.First of all,the necessity of building basede on the decision tree customer information management is discussed by analyzing the current situation and problems in Xi'an Hongda Storesy. Secondly, the main functions of the customer information management system are discussed and the core precess such as customer classification, customer care and competitor analysis are analyzed. Thirdly, on the basis of the UML modeling techniquesthe, structure of the system is analyzed and then the subsystem for customer relationship management, customer care,contact record management and competitor analysis is fully designed where the integration of the decision tree algorithm-based system is emphatically analyzed. Finally, the detailed design are realized and conclusions are reached.