Uml-based Network Marketing-oriented E-commerce Website Development Process

With the growth of Internet, the population of web users increases more and more. Internet show us its great potential in business. Many international groups shift their interesting in Internet and use high cost in Internet Marketing. With development IT techs, the strategy will be very good to Implementation in their business. But, the situation in our Nation is opposite. Most of the enterprise can't do the Internet Marketing works because of their poor Knowledge and lack of experience in IT techs but some Big Groups. The point what use marketing method in websites development is communication, which between Marketing group and Technical group. When the problem is solved but big Groups also small company can tell their marketing strategy to Tech team , which the techs can also understand easily .The problem of this paper discussed include the trouble of the website development. People's in the team have different knowledge background; The requirements are hard to expression and understand with each other. The point of view by artist is use UML to solve this problem., Considering UML is a tools good at expression. Most important, we can study the marketing strategy and find out the"Core Factors"of the website. Use these factors to lead to the development of the website, then we can get a product which, is very fit for our Online Marketing Strategy. In the last, the paper provide a simply example to show the development process.The conclusions in this paper is that we should development website with"Core Factors".this factors is the performance of a marketing strategy, last the tools to link these ,is the UML .