H Customer Management Model And Information System Design

With economic globalization, market competition and enterprise-scale modern, enterprises met more new challenges. Enterprises not only need to provide good products, but also to provide quality services to customers,that is the enterprises should pay more attention to customer services in their development of a certain size. Market is limited, while the service is unlimited. If enterprises want to get rid of the bottleneck in their developing period, they must enhance the management of customer service and listen to the customers to find out their real needs, and then discover new business development point of doing business inventory management. Under those backgrounds, the customer request management system generated and got great development. Customer request management system belongs to the Customer Relationship Management.In the process of research, we start with the existing model of customer request management system in H Company, talk about the new management model about customer request management for H Company and how to build up the customer request management system according to the customer request management system, customer request business processes and company's development strategy on the management requirements of customer issues. In the article, we at first analysis the target and demand of customer request management system in H Company, find out the functions which needed by customer request management system, and then apply industry system programming methods, in the following, identify the management process and database category, at last, draw the structure and flow chart of customer request management information system.In the article, besides, feasibility, demands, functions and data are analyzed in detail for customer request management information system. At the same time, detail project planning is programmed further aiming to the information system in the perspective of projects; all mentioned above lay the ground work for the follow-up system integration, and system evolution. In conclusion, the contents mentioned above may help improve customer request management information system of H Company as well as the information construction, customer service efficiency. Furthermore, the article may have successful experiences of other to go by customer request management for the communication enterprises.