Research On The Development Of Bank 's Retail Business

With the steady development of China’s financial markets and deepen the reform, the retail business has become one of the major commercial banks to strengthen the focus on retail banking business is moving toward an automated, networking, information technology, human development path, therefore, in the study how to make a timely transition while the bank, but also ensures the rapid growth of the retail business, there will be a very important significance. In this paper, market positioning and marketing of domestic retail banking were analyzed to identify G retail banking emerged in the process of development issues and make a reasonable improvement strategy for G retail banking business ideas and management methods play some theoretical support.