Research On The Core Competence Of Small And Medium - Sized Enterprises In Veterinary Drugs

Veterinary drug industry occupies a very important position in the national economy, has important significance for promoting the development of society. But at present our country veterinary enterprises exist the problems of small scale, quantity, low management level, product competition ability is weak, there are many problems in the research and development, production, sales, use and management links, with a large gap between the level of development of veterinary drug industry in developed countries. Along with the market economy reform and the rapid process of globalization, the competitive environment of Chinese veterinary drug enterprises gradually by regional, national transition to the global. Facing the increasingly fierce market competition, how to enhance the core competitiveness of small and medium-sized enterprises to domestic veterinary drugs, veterinary drugs of small and medium enterprises remain invincible, is an important subject in current medicine SMEs for animals.This paper takes Zhejiang glory Chemical Co., Ltd. as an example, the base of a large number of data and information through on-the-spot investigation, on the company’s information collection, inductive analysis and other methods of investigation on the collected amount, using statistical principle, combined with the technology innovation management, marketing management, human resource management, strategic management and other aspects of knowledge, technology innovation on the enterprise market competition, development environment, resource acquisition and utilization and other aspects of the problems were analyzed, elaborated the company’s industry background, company’s current situation and existing competitive advantage, has enumerated the external risk factors and internal risk factors facing the company’s core competitiveness, and combined with the actual situation of the company, from macro policy, technology innovation, marketing strategy, personnel training, brand building and corporate culture construction etc., put forward a set of suitable for the development of the company’s core competitiveness construction scheme for the glory of Zhejiang Chemical Industry Co. ltd..