Research On Market - Oriented Enterprise Organization Structure

In the market economic system, as the operation mode of markettechnology-resource, The strain capacity of economic development strategy is extremely strong, and it’s also the only correct choice of enterprise development strategy. Only if to break the traditional mode, and focus on value creation, it can be Seize every opportunity to change enterprise and even the entire industry. And a organizational structure of a enterprise, as the bone of the human body, is an integral system. The creation of organizational structure and activities, change, and then design, can directly affect the enterprise goals efficiently.The object of the research in the paper is that the organizational structure features of new product development, based on market orientation, then Put forward the specific plan of the organizational structure, and construct the corresponding to the current mechanism、more scientific and reasonable enterprise organizational structure. Using the method of combining of theory research and case analysis, the paper based on the theory of organizational change and process reengineering, using the MBA knowledge of Strategy, Organization, Marketing, and other relevant theoretical and model, then analysis the actual case of SW communication company. With the real data, it makes the research conclusion more reliability and guidance.The research of the paper indicates that the market orientation is the strategic choice of the sustainable development that the enterprises seeked. The organizational structure is the enterprise important skeletal system, Is an important method of enterprise achieve strategic goals. Market affects the strategy, strategy affects the organization,So the organizational structure of enterprises must be to adapt to the guidelines of the enterprise strategic development, as The market-oriented. The current economic globalization lead to increasingly fierce market competition, The importance of enterprise technology innovation has a deep understanding, but the enterprise organization structure innovation problemm is tend to be ignored. This paper not only emphasizes the importance of market orientation, but also fully demonstrates the important influence of the organizational structure to the modern enterprise innovation, and it Plays a positive role in improving the importance aspect of organizational innovation.