Research On The Model Of Two Kinds Of Vaccine Market

In recent years, China’s vaccine industry got rapid development, and achieved certain results, in the protection of public health occupies an important position. The vaccine not only penetrated into social medical health security system also involves every aspect of people lives, and participate in the social and economic development initiatives. Although the vaccine industry in China has been rapid development, now of self-paid vaccines vaccine companies both at home and abroad market competition is more and more obvious, to make the vaccine industry healthy and rapid development, will inevitably need to value promotion management of self-paid vaccines.This article N company Y vaccine, for example, because is Y vaccine belong to self-paid vaccines, on Y vaccine promotion on the basis of investigation and understanding, based on the theory of the relevant literature. And through the N Y vaccine market environment and marketing situation analysis, tries to find out the influence factors of vaccine marketing Y, put forward relevant countermeasures and Suggestions, and establish implementation Y vaccine four marketing modes and dealer channels optimization Suggestions. Because it is the guarantee to realize N Y vaccine market strategy, and the smooth completion of N company Y vaccine promotion target safeguards.Can be seen from the paper, the formulation of reasonable and effective self-paid vaccines market strategy and marketing model is the precondition for the enterprises to maintain market competitiveness, the implementation of self-paid vaccines marketing mode is the key of enterprise to achieve goals. To further enhance the company’s core competitiveness. At the same time to find an effective mode of self-paid vaccines market promotion, improve the vaccination rate of self-paid vaccines, make should a person get effective protection in time. Establish health, compliance of self-paid vaccines market environment, at the same time can better establish herd immunity barrier, reduced to reduce the incidence of disease and disease burden, increase social stability.