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Research On Brand Marketing Strategy Of CITIC Bank

Posted on:2016-12-06Degree:MasterType:Thesis
Country:ChinaCandidate:R LiFull Text:PDF
GTID:2209330470978122Subject:Business administration
Abstract/Summary:PDF Full Text Request
The enterprise brand is the intangible asset of the enterprise, is the enterprise management in the enterprise long-term management and market development activities gradually built up, but also to let the market and people gradually know. Other commercial banks in the same market enterprises have the problems of enterprise brand marketing. In the banking market, because the product assimilation phenomenon leads to the competition between the increasingly fierce. But when the banks after the establishment of the brand, the brand effect will bring huge profits to the bank. CITIC Bank was founded in 1987, is one of the emerging commercial banks of our country’s reform and opening-up earlier establishment of the. But compared with other commercial bank, CITIC Bank brand influence is still a certain gap. This article is in this background,based on the marketing theory of commercial bank market, through theory with practice and current situation of brand construction, CITIC Bank and development of internal and external environment analysis, obtains the CITIC Bank in the current brand marketing, and puts forward the CITIC Bank brand marketing strategy.First, China CITIC Bank should start from the market, strengthen the brand communication and brand promotion; second, CITIC Bank Based on their own development, enhance the brand culture construction bank; third,should identify the brand positioning in the market competition intense environment in the financial industry of China CITIC Bank; fourth, CITIC Bank should establish a comprehensive system of brand building. Brand marketing strategy of the thesis mainly research on the problem of CITIC Bank, CITIC Bank in this for enterprise brand promotion and cultivation of customer loyalty is very important. At the same time, this study to other commercial banks in the brand marketing also has certain positive role.
Keywords/Search Tags:China CITIC Bank, brand marketing of bank, strategic plan
PDF Full Text Request
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