Research On Brand Strategy Of "China 's Farm Valley"

The reform and open policy have been thirty years,the growth of Chinese economic is mainly depended on external drive,and if we want this situation to go on,we must turn to depend on endogenous growth not to exogenous growth,this is the main theme in recent three years, the central economic work conference of the national.In such a macro background, Chinese agricultural Valley was born,we want to explore the transformation of the mode of economic development actively according to the Chinese agricultural Valley,make Hubei province to be a strong province in agriculture as in used to be a big province in agriculture,in order to develop the economic of Hubei.This paper have made a deep research about Chines agricultural Valley and put forward brand marketing through internet,TV and radio to broadcast it,rely on the the innovation of science and technology to develop the country,farmer and agriculture.Learn from the successful experience of regional agricultural brand in China to strengthen the "Chinese agricultural Valley" brand further.Putting forward some opinions and strategy about enhancing the brand.The article has six parts.First,the paper introduces(1)the background of the research and the significance of the research,(2)the theory of brand marketing,(3)the purpose and method of the study,(4)the content of the research,(5)the innovation and inadequacies briefly.Second,the basic facts of the "China agricultural Valley".(1)Overview of "Chinese agricultural Valley", including agricultural Valley location and development of the "Chinese agricultural Valley" history,(2)something about the brand research of the "Chinese agricultural Valley",(3) problems of the brand making,most problems are the brand awareness and brand influence which needs to be improved.Third,successful experiences of the domestic regional agricultural abut brand making.Mainly introduces the successful experiences of Beidahuang in Heilongjiang and the Hantuheidi.Fourth,brand strategy of "Chinese agricultural Valley".(1)The advantages and disadvantages about "China agricultural Valley",(2)the general goal of brand strategy;(3) the focus of brand strategy;(4) the specific content of the brand strategy.Fifth,enhancing measures of brand strategy.(1)policy support from the government and the functions of the government;(2)talented people supply;(3) create a good environment for innovation to make sure the brand making.