Research On Marketing Strategy Of S Pharmaceutical Factory

Throughout history, the traditional culture and natural philosophy based Chinese medicine has always been advocating green and healthy life style of people’s attention and green.After entering in twenty-first Century, along with the progress of the network information technology change rapidly. Big data marketing ideas began to penetrate the various business models, traditional Chinese medicine industry will face a huge impact and challenges of the new. Under the dual background.In the era of big data marketing strategy as the research direction, S pharmaceutical factory pharmaceutical marketing situation as the background, through further analysis and Research on the marketing strategy of the enterprise, the specific analysis of the marketing environment opportunity and the threat, starting from the study of its own advantages and disadvantages, and based on the current situation, based on the understanding and rational analysis, proposed the enterprise use of big data predictive analysis, adjust the marketing strategy suggestions. The results of this study, not only for the development of the S pharmaceutical company to provide useful help to the counterparts in other enterprises, but also has a positive significance in improving the marketing strategy.