Analysis And Research On New Mobile E - Commerce Platform Of Telecom Operators Based On Intelligent Mobile Internet

In the 21st century, the revolutionized development of communication technology is constantly changing people’s lifestyles. The competition among telecom operators are becoming increasingly fierce. Telecom operators introduce the special packages and other services to seize the marketby by reducing tariffs. However, with the emergence of the mobile Internet, the traditional e-commerce is also subject to the impact, the demand for mobile e-commerce has become increasingly intense. Facing current situation, the telecom operators can no longer simply rely on charge of communications service fees to continue to develop, but to innovate in the current business model, thus promoting the development of mobile Internet. This paper takes the theory of demand and supply, trend analysis, market segmentation theory, business model analysis theory as the theoretical basis, and combines the demand characteristics of current mobile Internet and mobile e-commerce platform to analyze the pros and cons of mobile e-commerce platform from the perspective of telecom operators for their future and provide with a new model combined with mobile electronic business platform development, and to discusses the construction, operation, channels and other processes, and to try to analyze the telecom operators a complete platform for innovation in the mobile business platform.The main contents of this paper include:by analyzing the current situation and features of mobile Internet and e-commerce, further analyse and come to the future promising prospects of the mobile electronic business platform and the fecund demand. Based on situation analysis (SWOT analysis) the four angles comprehensively exposite the present demand trends in the consumer and supplyer, and come to the suggestions that telecommunications operators should be drawn in innovation, adhering to market, redefining customer value and aspects of entrepreneurial talent. Based on the results of of situation analysis and combining telecom operators business characteristics, this paper proposes an innovative business model-a mobile commerce platform with APP store mode. Considering the advantages and busines of the telecom operators, it carries out special services on mobile electronic business platform. Based on the market segmentation theory, it proposes strategic model and operator should occupy the entry of mobile Internet.The innovation of this paper is:combining unique characteristics of mobile platform and telecommunications industries, using trend analysis on the demand for mobile telecom operators in the electronic business platform to do a more detailed analysis, and finds that telecom operators has a very strong demand for power to do something in mobile electronic business platform in this area. However, it also faces some limitations; initially proposing to bring the existing telecom operators such as customer service hotline into customer service among its business platform to achieve low cost, high efficiency; and also initially analyzing the mobile business platform through the perspective of telecom operators and proposing business model and management of the platform; initially combining the concept APP platform and business model of telecom operators and innovating in the business model and organizational model, combining data services through its boot and virtual products. Directly control the top industrial ecological chain for the development of telecom operators in the mobile Internet era and provides with a new perspective and ideas.