Research On Marketing Strategy Of Public Subscription Number Of Micro - Credit

With the advent of the Internet era, a large number of smart phones and mobile phone IM software appears, is changing people’s lives. In recent years, the emergence of a new thing, We Chat, after coming home on the potential of rapid over QQ, micro-blog and other similar competitors, China’s instant messaging applications in the most shining star.Micro channel public platform is opening a listen to a new information publication and subscription model, due to its low threshold, the degrees of freedom, inter active strong, a by the introduction of is enterprises, public institutions, star, individual users of welcome, become the following Sina micro Bo after another important operating platform. Many companies are beginning to registered public account, learning how to use the public accounts for better marketing, there are a lot of industry are added to the micro channel is an open platform, hope can help the platform to seek better development, to enjoy the platform of communication and social functions.In recent years, with the development of Internet technology, the State Council advocated "Internet plus" economy, under the background of the rapid development of the domestic public raised platform, the congregation raised pattern was very important in small and medium-sized enterprises to. Many of the public raised platforms have begun to use the micro channel marketing, this paper to all the raised platform of micro channel public subscription platform, development status and examples of marketing based, analysis the main marketing strategy and the raised platform of micro channel number of public communication effectiveness.This paper of the congregation raised platform for micro channel public platform marketing strategy research, combined with the domestic and foreign research present situation and micro marketing related cases and analysis to use crowdfunding platform micro channel marketing advantage and some of the problems, some of the public raised platform micro channel marketing analysis of the current situation, and puts forward development prospects and limitations. The congregation raised platform how to use their own cyber source, to build for their own development of the We Chat marketing mode. Is proposed in this paper platform to raise public micro channel marketing should be well in advance of the strategic plan, timely make corresponding adjustments and changes according to the status of the company itself, make full use of the good network marketing tool, through the platform of your own website promotion, gathered popularity, let the brand to better promote and expand their influence.Hope the suggestions above can be for the public to raise the platform using the platform of We Chat public subscription marketing to provide a reference.