Research On The Influence Of Marketing Stimulation On Brand Cognition And Purchase Behavior

Marketing stimulation, brand awareness and purchase behavior are the three important contents of marketing, involved in the consumer behavior.More important, the businessmen use a variety of marketing stimulations from the outside to influence consumers, to promote consumers to buy their goods; also use a variety of brand awareness to effect on consumers’ psychology, to make consumers accept them from the inner feelings so as to promote consumers to buy their goods.Such a combination, from the psychological and physiological, can make the enterprise get better performance, higher profits.This paper is based on the marketing stimulation, the relationship between brand awareness and purchase behavior, combining with the popular way of life now, the smartphone market in college students as the research scope,to analysis marketing stimulation effects on relationship between brand awareness and purchase behavior.Marketing stimulation and brand awareness can effect on the buying behavior individually, also can influence on purchase behavior cross.Through the study of this paper,we can learn in the smartphone market of college students, the marketing stimulation on the influence of the relationship between brand awareness and purchase behavior,conforming to the development trend, will also able to apply the results to the actual marketing.The research conclusions can make the enterprise employ more explicitly implement effective brand development strategy and marketing strategy, also can make consumers more clearly realize themselves of smartphone buying behavior.In the final,we can analysize the influence of different degree of buying behavior of individual consumers,to guide consumers the rationally and wisely personal mobile phone consumption.