Research On The Development Strategy Of Bank Personal Finance Business

Personal financial services as an emerging business, with its low risk, high yield advantages, gradually become an important part of commercial banks’ profits, the commercial banks are hoping to reap huge profits in the personal financial business of a piece of the first, become the dominant financial industry. At this stage, personal financial services in our country are still in an immature stage, the domestic personal financial services to be done with the international market is still waiting for time. Therefore commercial banks to broaden the scope of personal financial business, and deepen the development of personal financial services have to race against the clock phase.This article mainly from the personal financial services related theory, this paper expounds the three important theories of personal financial services, namely, the life cycle theory, investment portfolio theory, behavioral finance theory. Through introducing the development of foreign commercial banks, the paper analyzes some experience which is worth learning from the domestic commercial banks, and uses the method of comparison to find out the problems existing in the development of the personal financial services of H bank. In the end, the paper puts forward the strategy of developing the personal financial services development in H bank, from the provision of diversified and innovative financial products, establishing service brand, organizing professional talent team, perfecting the risk management system, improving the customer relationship management system and so on.