Research On Adoption Behavior Of O2O Electronic Commerce Technology For Mobile Users

With the development of network communication technology, the rapid rise of e-commerce have a huge impact on the real economy. O2 O is a new kind of e-commerce which combine the internet and the traditional business, users can make purchases online and go to the store to enjoy the service with the help of O2 O.The penetration of the Internet can help the promotion of the store, and the offline businesses also provide a variety of choice for the online platform. With the development of the mobile Internet, O2 O e-commerce also gradually began to transfer to the mobile Internet. The O2 O on the phone is very popular because of its portable, and the LBS service is the best supplement when using the O2 O. Since the development of O2 O on phone in China is still in its infancy, so this article will analyze the factors about which affect the users to accept the O2 O on phone, to promote the development of the industry.This article will extract the factors and build the appropriate user acceptance model based on the technology acceptance model and the actual background of our nation. In this study, questionnaires will be distributed to collect the data, then explore the interaction relationship among the factors and finalize the validation of the model. Based on the results, this paper summarizes the issues that should be aware of and make some suggestions about the O2 O on phone.