Problems And Countermeasures Of Market Operation Of Public Service Advertisement

Public welfare advertisement is the spiritual civilization of a country and nation of the window, to a certain extent, can reflect the state and national comprehensive cultural quality, the rapid development of public service ads can effectively promote a national basic literacy, is conducive to the construction of spiritual civilization of the whole society. With the rapid development of economy, advertising has filled every corner of the city, changing the "pure land has been treated as the advertisement advertisement under the commercial tide which progresses by leaps and bounds, started late, relatively slow progress, has great lag compared with abroad. In our country in the true sense of the first research on public service ads works published in 1999, with the development of public welfare undertakings, problems of public welfare advertisement as gradually began to draw more people’s attention, but throughout, there exists many public service ads on the market today, the majority of the public service ads is purely for the sake of advertising and advertising, and no effective organic integration with market strategy, has affected the development and the progress of Chinese public service ads.Based on the marketization of public service ads operation as the research direction,through the review of related literature at home and abroad, summed up a stage of the operation of marketization of public service ads in our country the status quo, and by studying the foreign public service ads, sums up the countermeasures of promoting the operation of marketization of public service ads in our country, to promote the fast development of our country public service ads, the purpose of provides the public service ads in the future the mature market operation experience.