Beijing Tourism Market Prosperity Index System

In the new normal situation of economy, there are some new features of Chinese tourism industry in the aspects of industry supply, marketing demand and development mode, but the tourism industry can be easily affected by some uncertain factors. There are some sudden factors such as economic threats, SARS and wars.There are some natural factors, such as tsunami, earthquake and typhoon. There are also some regulatory loopholes, such as the incident of “Tsingtao prawns ”, the incident of the guide abusing tourists, even the property fraud. All these factors can influence the healthy development of the tourism industry in a district or a country.Therefore, researching the tourism market sentiment in a district or a country can not only promote the development of tourism industry and the relevant industry, but also offer better service for the tourists.Based on the features of the tourism industry in Beijing, this essay is trying to compile the tourism business index of Beijing by building a framework of the urban tourism business index, the model and the measuring method of the tourism market in Beijing. This essay applies the method of statistical analysis, literature research,qualitative and quantitative analysis, and descriptive study. By reading kinds of literature, this essay concludes the outstanding application of the domestic and overseas business index, use the different methods of researching tourism business index, emphatically analyze the factors influencing tourism market, and then compile the business index in Beijing using the method of synthetic index.Compiling the business index of Beijing can play a vital role in the healthy development of tourism industry in Beijing. On the one hand, from macroscopic aspect, the index can provide the effective basis for the government’s macroscopic regulation and control of tourism industry and the relevant industry. On the other hand,from the microcosmic aspect, it provides the scientific reference for the operation strategy of enterprises of tourism industry including hotel, the travel agency,restaurant and the transport.