The Impact Of Cost Cost Stickiness On Firm Performance

For the manufacturing enterprises in China, because of the costs accounted for the majority of its revenue, so the good control of cost for manufacturing enterprises is of great significance, and the existing cost management theory are based on the traditional cost theory development. The recent domestic and foreign scholars found that viscous phenomenon exists in the enterprise cost, this phenomenon is particularly serious in the manufacturing industry, so the traditional cost theory questioned, and put forward the concept of cost stickiness, the study on enterprise cost provides a new point of view. This paper is a new concept of cost stickiness, which is a new concept.Through the analysis of domestic and foreign about the Cost Stickiness literature,studies have mainly concentrated in the existence of the cost stickiness test, the influence factors of the size and of analyst earnings forecast accuracy, about how to influence corporate performance research rarely, this is the starting point. Through theoretical analysis and derive the existence of transaction costs, contractual incompleteness and the principal-agent relationship is produce cost stickiness phenomenon main reasons, and on this basis, put forward cost stickiness and its assumptions on enterprise short-term performance and long-term performance.Subsequently, the Weiss model is used to calculate the cost stickiness, and then test the hypothesis.This paper selects the small and medium-sized board 2011-2014 years of manufacturing listed companies as the research sample, through the analysis of the model, the Cost Stickiness on short-term performance and long-term performance influence model empirical of cost stickiness, draw the following conclusions:(1)manufacturing listed firms exist Cost Stickiness phenomenon, compared to but with the main board listed companies, the cost stickiness is low;(2) for the short-term performance, cost stickiness is too high and too low will inhibit the short-term performance of enterprises, only the appropriate cost stickiness to improve theshort-term performance of the enterprise;(3) for the long-term performance, high cost and appropriate the Cost Stickiness will improve the long-term performance of enterprises, but the cost of viscous high degree of long-term performance has less effect, but too low cost stickiness will inhibit the long-term performance of enterprises. Finally, according to the above research conclusion, this paper from two aspects of external and internal enterprise proposed Cost Stickiness degree of control measures, including the following four points: first, build and perfect the market mechanism of our country, to improve the level of supervision; second, improve the internal governance structure of enterprises, improve the internal management level;third, to enhance the management ability of the management; fourth, according to the product life cycle to control and adjust the cost stickiness. For enterprises to make scientific cost decisions, to promote the long-term development of enterprises to provide help.