Research On The Mechanism And Path Of Promoting The Development Of Consumer Services In O2O Mode

As the important component of the tertiary industry, the consumption services plays a very important role for the integral development of the service industry. In recent years, with the constantly expansion of economic globalization and the increasing contribution made by service industry, it is more and more obvious that the linkage mechanism brought by the consumption services to other industries. Therefore, government apartments of domestic and abroad as well as researchers from other economic sphere pay high attentions to the consumption service industry. However, compared with producer services, the development of the consumption services is so slow that its momentum seems such week, in addition, its concerns received in our country is insufficient. Besides, with the increasing improvement of the resident consumes level, many traditional consumption services do not establish a unified standard for the mass of the market; it is hard to form into scale development because of the strong district limitation; its operation mechanism doesn’t meet the demand of the currently information and Internet timely; and its products is badly materialization and so on. Because of the above factors, the service offered by those traditional consumption services cannot satisfy the increasingly developed consumption demands. In those conditions, the appearance of online to offline pattern (hereafter refer to as 020 pattern) brings a new way to the consumption services. Services like group purchase, traveling or community pattern take tries combined O2O with consumption services. There is no doubt that those tries promote the consumption services, but it still exists lots of problems. The combination between 020 and consumption is still difficult to reach a satisfying status.In order to solve the above problems, with the adoption of combination between industry and enterprise method and the collection of vast data as well as using the way of the combination of mathematical analysis with metrological analysis, this essay makes a thorough inquiry of the mechanism that 020 pattern’s prompt development for the consumption services and proposes that the 020 pattern can accelerate the establishment of consumption services standardization and make the realization of the increasing returns to scale of the consumption services, as well as form into a picture that the low cost and diversified competition both exist.Last but not the least, according to the basic feature of 020 pattern with the background of the Internet and with the development of consumption services, this essay also proposes the development way of the combination of the consumption services with the 020 pattern from the sides of established industry standardization, building more 020 platforms and innovation services mechanism and so on.