Research On The Transformation Of York Central Air Conditioning Service System

Any commodity can be subdivided into pre-sale, sale, the three links. Today, customers in the selection of goods, not only consider the price and quality of goods, but also began to focus on product sales service. For example, we in the house, pay close attention to this area of the property is perfect; we in the car, but also pay attention to the 4S shop service price is reasonable; customers in the purchase of large central air-conditioning, but also in attention to the company’s after-sales service is perfect. Vanke, Renheng property is good, so the customer first choice for Vanke, yanlord. Audi, BMW, Mercedes Benz 4S shop maintenance quality is relatively good, customers buy a car first Audi, BMW, Mercedes benz. To large central air-conditioning industry as an example, pre-sales service involves products R & D, design, production and quality control; in the sale of services, is refers to the product of the guidance, advice and sales products; after-sales service, including installation supervision, commissioning, warranty, maintenance, repair, after-sales service project sales, claims and consulting. The after-sales service is to maintain the brand’s market reputation and the best means to promote the company’s values.Enterprises should be in accordance with the characteristics of the product itself, the needs of the user base and market size, developed to meet customer satisfaction with the basic services, paid services and value-added services and other service projects. And according to the enterprise values and the enterprise can mobilize the resources ability, to choose the specific market demand and the enterprise development of the service mode.This paper selects the world 500 strong enterprises Johnson controls its York central air conditioning company as the research object, combined with the value of the company and the present stage of the company’s existing after-sales service system concept, put forward the transformation of after-sales service system, in order to go beyond customer’s increasing expectations.This article is mainly divided into five parts. The first part of the introduction, the article systematically put forward the problem, and expounds the central air conditioning after-sales service research purposes, significance and methods. The second part of the relevant theory and literature review, explain the central air-conditioning after-sales service and the Internet big data related theoretical knowledge and the basic theory of marketing. The third part. In this paper, present situation of York central air conditioning after-sales service system, and application of existing technology and system of data collection, put forward new suggestions on the development direction of the after-sales service mode, and timely after-sales service system concept of transformation. In the fourth part, the author put forward the transformation of the service system, and lists the concrete measures, focusing on the detailed explanation, at the same time for the internal and external environment, the corresponding measures to protect. The fifth part, from the human resources organization structure and performance appraisal and so on has made the corresponding adjustment, in order to guarantee the service system transformation smoothly carries on. Finally in the conclusion part, the author through a period of time transformation practice, has obtained some achievements, and has made the corresponding comparison.