Research On TV Advertisement Of Male Skin - Care Products From The Perspective Of Communication

In consumption era, people pay more attention to the symbolic value and cultural connotation of the goods than the practical demand for goods when people consuming goods.And it Presents the trend of symbolic consumption.At the same time,the symbolization of consumption rely on the mass media of communication.Ads which is Published in the mass media make and convey many symbols of meaning, leading the new trend of fashion. In the process of TV advertising spreading represents a new concept and value orientation of an era,what’s more,it has a subtle effect on fashion.With the rise and development of a large number of brands, the industry of male skincare products in our country has entered the "His Times".So,the paper focus on the research of male skincare products TV advertising.Based on the study of male skincare products TV advertising’s communication sign,communication strategy and communication effect,this paper summarize the problems existing in the communication process,in order to promote the development of male skincare products TV advertising.