Shareholding Ratio, Combined Goodwill And Value Relevance

Recent years, with the development of economy, enterprises continue to grow stronger, more and more enterprises mergers and acquisitions occurred, whether the number of mergers and acquisitions activity or amount of mergers and acquisitions are present the increasing trend year by year, the consolidated goodwill caused by mergers and acquisitions behavior is becoming more and more big. It not only makes the enterprise stakeholders and reports information users pay more attention to information transferred by goodwill, but also makes a series of research about goodwill is more and more deeply in theory and practice in the accounting field parties. And the domestic and foreign scholars about the study of goodwill value relevance think that goodwill has value relevance.According to the difference of consolidated goodwill which the parent company theory and economic entity theory treat to, this article studies the value relevance of merger goodwill in different ownership. This paper selects Phoenix media which mergers and acquisitions Muhe networks to 64% and Zhejiang newspaper media mergers and acquisitions the winger network and gallant to 100% as an example, the value relevance of consolidated goodwill based on parent company theory and economic entity theory has conducted the contrast research. Through the case study, it found that merger goodwill of non mergers and acquisitions 100% equity has more value relevance than merger goodwill of 100% stake in mergers and acquisitions, and The combined Goodwill under the economic entity theory is more complete and reliable than the corporate value embodied by the combined goodwill under the theory of the parent company. This research enrich the existing research results, for the research provides new ideas, for the formulation of policies and regulations in the formulation of relevant standards and laws and regulations provide a reference, for investors and potential investors to accurately understand relevant information on the goodwill of the analysis, assessment of the value of enterprises to provide a basis.