A Study On The Performance Evaluation Of Shanghai 's Foreign Direct Investment

China’s outward foreign direct investment in 2014 hit a record high of $123.12 billion which is an increase of 14.2% than the same period of last year, and for 3 consecutive years ranked third in the world, two-way investment for the first time close to balance. Both the international economic globalization and domestic strategic measures promote the rapid growth of China’s outward foreign investment. As China’s economic center, Shanghai not only in the absorption of foreign investment in the country’s leading, but also in the forefront of outward foreign investment in the top. Shanghai outward foreign direct investment breaking tens of billions of dollars in 2014, an increase in the national top. Under the background of the rapid development of foreign direct investment, the evaluation of the performance of the foreign direct investment practice, and put forward the countermeasures for improving the performance of the investment has certain theoretical and practical significance.This paper from the scale of foreign direct investment, industry characteristics, regional characteristics and investment of these four aspects, systematic analysis of the development status of foreign direct investment of enterprises in Shanghai. Through the analysis of the current situation of investment, this paper summarizes the problems existing in enterprises in Shanghai foreign direct investment overall development situation:1) overall investment scale is small; 2) investment area is too concentrated; 3) the main structure is not balanced.On the basis of qualitative description of the present situation of foreign direct investment on Shanghai enterprises, the performance evaluation system of the outward foreign direct investment of Shanghai enterprises is established, and the specific steps are as follows:1) outward foreign direct investment activities to enhance the overall performance of enterprises in Shanghai and with the passage of time, foreign investment activities to enhance the performance and the effect of the more obvious. It is also verified that the before some scholars research results, namely: in the long run, the foreign direct investment activities can be to bring certain performance to a business investment.2) to trade foreign direct investment enterprises, double channel profit can bring for the enterprise better investment performance, but need to pay attention to enhance the market share of these investment companies and. For the production of foreign direct investment enterprises, through mergers and acquisitions to obtain foreign enterprises of advanced technology and management experience, but to avoid because of the corporate culture of "acclimatized" phenomenon, which inhibits the long-term development of enterprises to invest overseas.3) whether it is in the scale of investment or performance, the performance of private enterprises in Shanghai are far less than the state-owned enterprises; 4) mergers and acquisitions have become the main investment in Shanghai enterprises, but the ability to be upgraded after the integration of mergers and acquisitions.Aiming at the problems in the research, this paper puts forward the countermeasures to improve the performance of the foreign direct investment of Shanghai enterprises, so as to realize the continuous pulling effect of foreign direct investment to Shanghai economic growth. Specific measures are as follows:1) to promote the private enterprises in Shanghai actively participate in foreign direct investment activities; 2) to enhance the integration of Shanghai investment enterprises; 3) to optimize the layout of the investment industry in Shanghai; 4) training the multinational business management personnel.