Research On Marketing Strategy Of Automobile Group Company

Quality of today’s car market competition is no longer a pure price competition, but competition in the market and service, competitive marketing strategy, who conquers the highest position in the marketing strategy and tactics, who is the winner.Applying the 4P theory of marketing, brand marketing theory, service marketing theory, the D automotive market marketing present situation and existing problems such as single product type, brand positioning fuzzy are analyzed, on the politics, economy, culture, industry environment and competitors and consumer demand is studied. In terms of product, channel, promotion, service policy Suggestions are put forward, and put forward the new model, walk in the high-end products, personalized, energy conservation, environmental protection, new energy way; Southern regional market and the second- and third-tier cities in the secondary market; Use a variety of promotion way to improve enterprise brand awareness; Improve the level of service personnel, improve the service process such as marketing strategy suggestion, make D enterprises always leader in the field of automobile production and sales.