Research On Internet Enterprise Value Evaluation Of Instant Internet

With the rapid development of information technology today, Chinese Internet industry is also rapid in the forefront of the industry, and has become an important part in the development of the industry. Whether it is investment or financing, Internet companies and the acquisition of the Internet and other aspects of the value of the Internet business value assessment is greatly increasing. The traditional evaluation methods of China’s evaluation industry can not meet the needs of the instant messaging Internet enterprise value assessment. Therefore, it is particularly important to strengthen the research on the value evaluation of instant messaging Internet companies.From the economic increase model of the application value of the instant messaging, Internet enterprise value evaluation system, to research focus and core, the case study of this thesis selected Tencent as an example, for the business sector and other characteristics of instant messaging, Internet companies and related content, the main problems of analysis and research. To the end, this article will start from two parts of the theory and practice of research, the theoretical part includes literature review, induction and evaluation.Practice take case analysis method, Tencent, for example, based on EVA model to put forward using the discounted cash flow evaluation model and the evaluation methods for enterprise value of Tencent company were evaluated. In prediction should be integrated into the macroeconomic background, industry structure, and the enterprise’s own situation. Evaluation results of various assessment methods based on data prediction. Based on the evaluation results of different evaluation models and then combined with the current market value of the Tencent Inc, the applicability of EVA evaluation method in the evaluation of the Internet enterprise value is analyzed. Based on the theoretical research and application of the results of the analysis of the results finally concluded that the EVA assessment method can be better applied to the instant messaging Internet enterprise value assessment.