Crm In The Insurance Industry-funded Risk Management,

Chinese insurance market has been opened adequately since December 2004. The market competition between the corporations with foreign capital and the domestic insurance companies is becoming furious more than ever. As a very important part of existent strategy, Customer Relationship Management (CRM) is coming into efficient work in the fields of enhancing the core competence of the domestic insurance corporations. Based on this theory, the author first gives a in-depth introductions and analysis about CRM that has been ideally used by domestic insurance companies and real situations today, and then express approval with a great deal of exemplifications. At the same time, the author utilizes the methods of Risk Management, which helps to discover and evaluate much Hazard in the course of CRM' s explorations by domestic insurance corporations. Last but not least, the author builds a feasible model of controlling the Hazard and points out the loss prevention of CRM.