China Non-life Insurance Market Marketing Model

The market of the insurance industry turns the reform, urging to born the insurance market marketing.The insurance marketing is a creation that accompanies with the insurance merchandise but appear of, experiencing a from arrive complications in brief, from the development process that the low class arrives the high class.The development demand market marketing of the insurance company.The development of the non- life insurance even needs the market marketing.But the our country insurance industry marketing idea is old, mainly having the insurance product idea, with the production and sales that grow nearly for center of promote the idea and pass to obtain the short-term profits to carry out the idea of the long-term management of the business enterprise.Nearer in the last years, the market marketing is in the non- life insurance company of position promote continuously, the marketing management work be strengthen continuously, the non- life insurance marketing enters a new development period.This text sets out from the marketing governor's angle, development process and the our country marketings that pass to study the western insurance marketing develop the process, analyzing the present condition of the our country non- life insurance market marketing and existing the problem, putting forward the valid development mode and marketing strategy measures that the our country non- life insurance marketing replies strong hand in world competition.With the protection race insurance industry, particularly is make to compare with the non- life insurance industry of the night, start can in the strong hand,such as wood, of competition in can exist, work hard to look for the marketing mode of suit me fine citizen's clan non- life insurance industry development, creative marketing strategy, promote fast development of the our country non- life insurance industry.