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Gas Stations, Marketing Innovative Research

Posted on:2005-08-22Degree:MasterType:Thesis
Country:ChinaCandidate:Y C ShangFull Text:PDF
GTID:2209360182468593Subject:Business Administration
Abstract/Summary:PDF Full Text Request
According to the promise of China after joining WTO, Chinese retail market of oil product trade will be entirely free at the end of 2004. As the second petroleum consumer in the world, Chinese market of oil product is entering a time of multi-company competition. In the aspect of market sale ability, especially on terminal sale ability and terminal level of management, domestic petroleum companies and international petroleum companies have obvious gap, however domestic research of the market sale of gasoline station is still far to arouse to pay attention to.In this paper, on the base of analysis of sale pattern of gasoline station, market strategy of some international petroleum companies is studied, and status quo of market pattern of gasoline station of two main petroleum companies is analyzed, through questionnaire investigation and visit, market pattern and strategy of gas station is researched based case study and comparison. On the base of comparison of domestic and foreign pattern of gas station, a conclusion on the main gap between two patterns is drawn.Main conclusions in this paper:1) Core competition of sale of oil product depends on predominant trademark culture, reasonable mesh layout, high efficiency of resources transportation and delivery, scientific management, and one-ups service.2) Innovation of market sale and sweeping management is necessary.3) An effective way to improve sale ability is to learn fromadvanced experience of market sale of international petroleum companies.
Keywords/Search Tags:gasoline station, marketing innovation, strategies, comparative study
PDF Full Text Request
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