Hotel Industry Is The Implementation Of The Strategic Management Of Customer Loyalty

Entering 21st century, the tourist industry of our country met unprecedented opportunity and challenge, hotel industry as one of three major pillars of tourist industries, though has made considerable progress, but has exposed the question that the traditional marketing idea is divorced from market development, diversified day by day with people's consumption demands, individualization, modern hotel industry must jump out the frame of traditional marketing , examine the market that oneself faces closely again, really set up the management system of" regarding customer as the centre ", improve customer satisfaction, realize the goal that the customer is loyal.