Ningbo Retail Business Development Strategy Research

With the foreign capital entering our retail business, which has already called off the restriction in form, quantity, region, shareholder scale, etc. The foreign trader will speed up entering the Chinese circulation industry, at the same time it takes up in the mergers and acquisitions of the native retail business. All of these has brought the hard-won opportunity and the challenge. Ningbo is not only one of the most developed cities in the Yangtze River delta, but also one of the best retail business cities. How to take full advantage of outer condition and the developing opportunity to meet the challenge in order to fasten the development of the modern retail business and to build the modern commercial center of the South part of the Yangtze River delta are obviously become the major tasks of the economy, society and the city development of Ningbo.First, the passage used the economics theory to analyze the special position and function of retail business in national strength which influence the normal development of national strength directly; on the other hand, it analyzed the relationship between retail business and city economy from the circulating point of view thus providing the theory for the development of the city.Second, it gave the systemic analysis of the development of our country's retail business, reviewing each part of retail business during the period of Reform Open. It provided its existing problems, analyzed the current station, characteristics and the tendency of foreign capital retail business in Chinese market, which can help us understand the current tendency correctly.Third, the passage discussed politics, economy, society and the technical circumstances. It used SWOT and a lot of evidence to show the current station, characteristics and the main existing problems of retail business in Ningbo, and then put forward the suggestions from the point of view of government, industrial management and the business. The Passage also discussed the strategic environment, aim, and emphasis of the retail business's development of Ningbo. The Government should strengthen the macro-control to create and keep a fair competitive environment to fasten the fostering of the native retail business. At the same time, the enterprises should look for the right market orientation. Furthermore, it brought forward the marketing advice such as: native retail business should become corporate chains, developing the various industrial types, organizing the large business group to enlarge the E-business, physical distribution, etc.All of these advices have the important significance of the maturity of the Ningbo retail business and its development, which will guarantee and facilitate the fast, healthy and instant development of retail business in Ningbo, and making Ningbo a modern city which can meet the social requirements andembody its port characteristics.