Japanese Brand In China Under Market Economy Conditions, Business Strategy Research

The brand strategy is a significant element for the development of enterprises and it shows the basic viewpoint of the Marxist value theory. In the process of researching, the paper introduced the theory about the brand and brand strategy firstly. Then, it compared foreign brand strategy and researched the real situation of the brands ourselves. From the comparing, we could find the characteristic and the disadvantage which existing in the brand ourselves. Finally, the paper listed a series of problems of our brands and gave some suggestions for them.The theme of the paper is based on the brand strategy theory and its importance. Brand is such symbols of quality, credit standing, visualization and culture. It could bring us more value and enjoyment. Nowadays, both market and consumer have gone the brand time. The brand strategy goes more and more important to enterprises.The data of the paper comes from the collection for the information and the real actions of some famous brands. And the suggestions which mentioned by the paper may be useful reference for the brand strategy ourselves.