The Uncertainty Of Pricing Theory Study

The paper studies all production pricing decision-making model of monopolist under uncertain demand basing on the pricing decision in uncertain demand inside and outside abroad, and discusses a special pricing model, that is the demand has some random or multiplicative influence ,and then puts forward a more run-of-mill common pricing model. The two pricing models we name those as one-phase pricing model. In fact, monopolist's economy behavior pattern is no all like this, after the production put into market, because knowing the demand, they will adjust their sell plans. Therefore, this paper mends one-phase pricing model thinking over that before making plan, and then puts forward two-phase pricing model and compares the results of two pricing model. At the same times, in the research of discrimination pricing decision, we studies the two-degree and third-degree pricing discrimination decision of monopolist under common uncertain demand and two-phase pricing model. Finally, the article summarizes all results.