Duke Hot Springs Resort Marketing Strategy

China is in transition from tourist to tourism and leisure tourism development in the crucial period of holiday stress, and resorts tourism has become one of China's leading tourism products, and it will usher in a rapid development phase. Following the waterfront of mountain tourism resort development and construction upsurge, spring vacation resort in the country is in the South in particular the rise of the Guangdong region of the important category of tourism resort. The Guangdong Province has been officially put into operation vacation resort nearly 60 more than other domestic provinces and cities have in the development and construction of hot springs tourist resort areas, hot springs tourism development drive has been formed.August 2000, Chengdu Beite Company set up Sichuan Ya'an hot springs tourism development company (hereinafter referred to as the "Company") to invest the development of the Zhougongshan hot spring resort area which has beautiful scenery below Zhougongshan. Belonging to the Zhougongshan hot spring resort provincial approved major construction project from preliminary studies and projects to the current development and construction, was the provincial party committee and government have attached great importance. Provincial party committee and government leaders has been to the scene guidance, inspection, Ya'an City from human, financial, and other resources also provide great support. September 2005, the third Sichuan Tourism Development in the General Assembly hall on the Zhougongshan hot spring resort area. Currently holiday traffic in the area, electricity, water supply and other infrastructure facilities have been improved, completed Zhougongshan self-sufficient region hot springs hotels, hot springs Zhougongshandream Hotel (4-star), the Zhougongshan Machilus nanmu Shuige Hotel (4-star) operating condition, Zhougongshan Raidi Fenshidujia hotels and other construction projects in 2006 will be completed during the first half.Zhougongshan hot spring which has the hot spring resource and rely on the tourism property model development and, not only to attract domestic and foreign investors, and achieving land sales, but also to attract public customers to gather high, active node in...