Our Personal Financial Needs Of The Business Management Studies

With the rapid development of China's economy, and with the quickening globalization of economy and finance system, in recent years, Chinese financial institutions are facing more and more furious competition. As a result, personal financial service is becoming more and more important for Chinese financial institutions for it's point of improving payoff structure and core competition ability. There are many papers that think the scale and level of Chinese personal financial service is far behind the potential scale and level, though there aren't universal opinions about the reasons and how far it's behind.This paper thinks the scale and the level of personal financial service is in close connection with the scale and the level of actual personal financial demand. There are large amount of potential personal financial service demand, but it's not enough for Chinese financial institutions to development personal financial service. Chinese financial institutions also should transfer the potential personal financial service demand into actual personal financial service demand through the application of enterprise resource and market tools such as advertisement, market research, customer information analyzing.Though there are many papers which study Chinese financial service, most of them are about the innovation mechanism, marketing strategy, management strategy. Only few of them are about the demand management of personal financial service which studies how to transfer potential demand into actual demand. So this paper thinks it's important to study that how to identity, activate the potential personal financial service demand in china, and transfer the potential personal financial service into actual personal financial service demand.The contents of this paper are as follows:Chapter one mainly summarizes the reason why the study of...